A portfolio bidding strategy in Google Ads is a type of bidding strategy that allows you to optimize your bids across multiple campaigns. This can help you save time and improve your results.

Target ROAS, or tROAS, is my go-to bid strategy for ecommerce accounts with campaigns that have at least 50 conversions (preferably in the last 30 days). Side note: if your campaign does not have 50 conversions yet then I’d recommend using max conversions until you reach 50 conversions. But what happens if you’re already using tROAS and your campaign just isn’t doing what you want it to do?