Don’t Prompt AI. Architect the Outcome.
AI has changed the marketing landscape. How do I deal with it?
By shifting from "tool user" to vibe coder—someone who doesn't just prompt AI, but architects outcomes.
1. AI as an input to frameworks (not just idea generators)
Don't stop at the prompt. Start with a framework. For example, instead of asking "write me a landing page," I feed the AI:
👉 My value proposition framework
👉 Detailed ICP persona documentation
👉 Brand voice guidelines with specific examples
👉 Historical data on which angles convert
The result is an output that's strategically aligned with what actually moves our business metrics.
2. AI as a jumping off point (not the destination)
Great marketing still requires judgment, taste, timing, and human intuition. AI can give you the first 80%. But that last 20%? That's where magic happens. I treat AI like a junior strategist:
🚀 Fast, tireless, and helpful
🧠 But still needs supervision and a north star
The competitive edge isn't in having AI—it's in knowing exactly how to elevate what AI gives you.
3. AI Agents as specialized teammates
I'm actively building and experimenting with AI agents that serve specific marketing functions:
👉 The Landing Page Coach – audits pages against conversion best practices and suggests high-impact improvements
👉 The Segmentation Strategist – transforms raw CRM data into actionable segments and personalized customer journeys
👉 The Budget Whisperer – analyzes campaign performance patterns and recommends data-driven budget reallocations
These are team extensions that handle repeatable tasks while we focus on innovation.
Here's an example for "The Landing Page Coach"
"You are a CRO expert with 20 years of experience optimizing [B2C/B2B] landing pages for [insert vertical]. Evaluate this page for clarity, value prop strength, trust signals, and conversion friction. Give feedback structured by: 1) Hero Section, 2) Offer/Value Prop, 3) Social Proof, 4) CTA, 5) UX/Flow.
Here's the copy: [insert copy or URL]
Output: A clear report with recommended improvements, ranked by impact."
The takeaway: AI hasn’t replaced marketers...it’s exposing the gap between prompt users and vibe coders.