Don’t Skip the Boring Stuff

Most marketers skip the boring stuff. And that’s exactly why their campaigns struggle.

Everyone wants the hacks:
👉 Smart bidding tips
👉 Advanced campaign structures
👉 Fancy automations
👉 Cool Google Ads scripts

But none of it works if your conversion tracking is broken.

Here’s the truth: Google’s algorithm is only as good as the signals you feed it.
If your data inputs are weak or incomplete, you’ll get:
❌ Inconsistent performance
❌ Slower learning
❌ Wasted budget
❌ Bad auction decisions

Focus on the fundamentals first:
✅ Set up Google Ads conversion tracking (SST preferred)
✅ Use Offline Conversion Tracking (OCT) if needed
✅ Enhance your dataset (Enhanced Conversions, Consent Mode)
✅ Leverage first-party data (audiences, profit signals, cart data)

And once that’s solid?

Simplify everything else.
👉 The account structure
👉 The content
👉 The targeting

"Everyone wants to save the world but no one wants to do the dishes."

Stop chasing flashy. Start fixing the foundation. Your results will thank you.