Meta is the Next Bernie Madoff
Meta is the next Bernie Madoff.
The Zuck:
"But in general, we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out."
Plug in your bank account and trust Meta AI to deliver.
Let’s break down what’s really happening:
🚫 No creative. No targeting. No human input. Just objectives, budget, and a direct link to your financials.
🧠 Meta isn’t an ad platform anymore, it's a financial service. AI controls spend allocation. Human marketers get sidelined. Business outcomes become a black box. Campaigns are no longer built, they’re inferred.
💥 What this really means:
- Meta becomes your outsourced CMO and CFO
- You lose visibility into what’s working (and why)
- The ad game becomes trust-based, not performance-based
- Marketing shifts from strategy → surrender
Trust in the Zuck.
Depend on the Zuck.
Give all your money to the Zuck.
This is a dangerous level of dependency as Meta is positioning itself to manage your business outcomes like an investment portfolio.
And this is why renting space on ad platforms transforms businesses into undifferentiated commodities.